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    How social media sentiment influences companies

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    Social media sentiment

    In the last years, # Social platform users  is constantly increasing and the way information is shared has also changed. Pull media has quickly been replaced by push media, information like status updates, photos, comments, videos or new articles finds the user and all this represents the social media sentiment.  A good example is the New York Times, whose # Homepage visitors decreased 2 times over the last 2 years, but its overall traffic didn’t, as it comes from the “side door”, the social platforms.

    Michele McKenzie’s Presentation, Dubai, 2014

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    Strategy Leaders Forum 2014

    In the context of strategy execution at the Strategy Leaders Forum, Michele McKenzie, the Former President and CEO of the Canadian Tourism Council, Canada held a presentation about “Improving tourism revenue, customer satisfaction and global competitiveness through implementing the Balanced Scorecard at the Canadian Tourism Commission”.

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