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The power of the word “free”

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Payment

What is the value of the products offered for free? How much are they worth for the ones getting them? And how much do they cost for the ones giving them?

Everyone offers free things during their lifetime. One example is taking care of the family and offering them affection and attention without asking anything in exchange. Another example is represented by the society’s humanitarian actions destined to help the less fortunate. Probably not too many of us think of these gestures as “free”, but this is one of their main characteristics. The reason is obvious: society provides free care due to love and compassion.

How to improve your decision-making process? Part I

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decision making

Making decisions is not an easy job, irrespective of the context where we have to make decisions. A woman’s decision to buy a certain pair of shoes may take as long as it takes a manager to decide upon a major organizational problem. The difference, however, lies in the data behind the decision. To choose the perfect pair of shoes you don’t need any data; it’s a matter of what you like more. In the other scenario, it’s a must to base the decision on data. Otherwise, you may follow a wrong direction.

Expert Interview: Luís Gargalo, Management Control Systems Department Coordinator for Wayfield, Trading Internacional, Portugal

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The KPI Institute’s Performance Management in 2014 report is built on the belief that a balanced approach in such research endeavours can only be achieved by triangulating the opinions of practitioners, academics and consultants alike. In 2014, Luís Gargalo, Management Control Systems Department Coordinator for Wayfield, Trading Internacional, SA – Grupo Refriango, Portugal, was one of the practitioners who offered us rich insights into performance related research and trends.

Banking disclosed: issues of low transaction volume branches

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Banking

Over the past decades, financial institutions worldwide or banks, in particular, have had to deal with the pressures of an industry that is continuously changing its game. New, or updated, market regulations, increasing defaults on loans due to unemployment, collapses in the housing market, and rising overhead costs, have all exhausted the banking system. Moreover, the fragmentation between large transaction volume branches and low transaction volume branches has substantially impacted numerous banks all over the world.

User Experience and Digital Marketing performance. 6 emerging trends in 2015

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user experience performance

With the era of technology and automation, each year brings up new challenges, for both individuals and business entities. Nowadays, adapting to the continuous progress and generating value represent both the greatest challenges experienced by business developer and two main success levers. User experience has grown into becoming an imperative aspect that you will want to integrate in your online strategy, in order to increase the number of website visitors, to engage them to your website and, why not, to turn potential clients into loyal ones.

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