The 2011 Global Peace Index

Written by Adelina Chelniciuc on July 8, 2011. Posted in Articles, Strategy

Recently, the Institute for Economics and Peace published the latest report on the Global Peace Index (GPI). The GPI is a measure of global peacefulness which reflects the influence from domestic and international conflict, safety and security issues in society.

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Book review: Marketing and the Bottom Line by Professor Tim Ambler – Part 2 of 2

Written by Adelina Chelniciuc on February 28, 2011. Posted in Articles, Strategy

Continuing the review of Professor Tim Ambler’s book, Marketing and the Bottom Line, we now focus on a very interesting topic in the context of marketing performance measurement, in particular and performance measurement, in general, which is the process of performance assessment itself.

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Emerging green economy performance measurement

Written by Denisa Călin on February 23, 2011. Posted in Articles, Strategy

The recently launched report, State of Green Business 2011 (Makover et al., 2011), at its fourth annual edition, aims to measure the impact of the emerging green economy, highlighting the main trends for 2011 regarding corporate sustainability efforts.

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Book review: Marketing and the Bottom Line by Professor Tim Ambler – Part 1 of 2

Written by Adelina Chelniciuc on February 22, 2011. Posted in Articles, Strategy

Professor Tim Ambler from the London Business School is one of the leading authorities in marketing performance measurement and investigating the impact of marketing on finance. In his 2003 book, ‘Marketing and the Bottom Line’, he explores aspects such as marketing metrics, performance of the marketing mix, innovation performance and brand equity.

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Media metrics: 2010 U.S. Digital Year in Review

Written by Adelina Chelniciuc on February 11, 2011. Posted in Around the world, Articles, Strategy

comScore, one of the leading companies offering comprehensive digital marketing intelligence and measurement services, has released this month the 2010 U.S. Digital Year in Review, presenting the key digital media trends of the year 2010, as well as their possible implications for the year 2011. The research focuses on areas such as e-commerce, social networking, online marketing, video and mobile markets, highlighting aspects such as media consumption behavior, consumer trends in digital media, new and emerging digital technologies.

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