The KPI Institute’s Performance Management in 2014 report is built on the belief that a balanced approach in such research endeavors can only be achieved by triangulating the opinions of practitioners, academics and consultants alike. In 2014, Musa Bulus, Senior Strategy Analyst at the Central Bank of Nigeria, was one of the practitioners who offered us rich insights into performance related research and trends.
“Performance Management is the art of reviewing how well an organization has performed.”
The KPI Institute’s Performance Management in 2014: GCC Special Edition report is built on the belief that a balanced approach in such research endeavours can only be achieved by triangulating the opinions of practitioners, academics and consultants alike. In 2014, Mohamad Yassine, Director of Institutional Effectiveness and Adjunct Professor at Gulf University for Science & Technology in Kuwait, was one of the academics who offered us rich insights into performance related research and trends.
The KPI Institute’s Performance Management in 2014: GCC Special Edition report is built on the belief that a balanced approach in such research endeavours can only be achieved by triangulating the opinions of practitioners, academics and consultants alike. In 2014, Shadi Abouzeid, Director of CEPPS and Professor of Decision Sciences at the American University in Dubai, was one of the academics who offered us rich insights into performance related research and trends.
The contrast between offline and online marketing campaigns
Due to the Digital Revolution and the constant improvement of Information Technology, marketing specialists have powerful means for reaching, observing, and convincing consumers of the value of their products and services. This leads to less expensive marketing actions with high performance, and easier to measure results, all in a shorter time-frame. But, unfortunately for marketing specialists, the world is not prepared for a full online-approach. Therefore, traditional marketing is still playing an important role in brands awareness and consumers’ buying decisions.
The KPI Institute’s Performance Management in 2014 report is built on the belief that a balanced approach in such research endeavours can only be achieved by triangulating the opinions of practitioners, academics and consultants alike. In 2014, Luís Gargalo, Management Control Systems Department Coordinator for Wayfield, Trading Internacional, SA – Grupo Refriango, Portugal, was one of the practitioners who offered us rich insights into performance related research and trends.
The KPI Institute’s Performance Management in 2014 report is built on the belief that a balanced approach in such research endeavors can only be achieved by triangulating the opinions of practitioners, academics and consultants alike. In 2014, Musa Bulus, Senior Strategy Analyst at the Central Bank of Nigeria, was one of the practitioners who offered us rich insights into performance related research and trends.
