How to create an attractive Brochure?
When talking about online or offline marketing, one thing is clear: not the medium through which you address your target itself is the most important, but what you advertise and how you wrap the information.
Knowing which half of your advertising campaign is wasted
One of the most widely held beliefs about advertising is based on one remark made approximately one hundred years ago, by a famous merchant named John Wanamaker (1838-1922). He is credited with the saying: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.
From satisfied customers to brand advocates
Decreasing the number of complaints by improving the quality of the products or the services we offer –is what a lot of organizations understand about how to do customer service, in particular, and business, in general. But are satisfied customers sufficient for the company’s long term profitable growth? Or do they need something else?
Work-life balance programs. A Canadian approach
The work/life dichotomy appeared, as a notion, during the mid-1800s and it referred to the human being’s need for balance both at personal, and at professional level. In other words, it encompassed strategies to attain a state of equilibrium between lifestyle and career.
6 Essentials for digital marketing performance
In a world in which increasingly more people integrate the digital component into their lives, it is only natural that an organization should have a voice within the online environment. Regardless of whether organizations sell their products through brick-and-mortar stores, or on online shops, promote their services in the printed press, or rely on the customers’ word of mouth, being in direct contact with their specific audience online has become not only the norm, but a detrimental tool of business survival.
