If we take a moment and look back at the last ten to fifteen years, we can easily observe the complex process of evolution that concerns marketing strategies, tools and techniques. The fast development of blogs, social media channels, YouTube videos, content websites, tools such as AdWords and AdSense have not only changed our perception and reformed the reality we live in, but have become, throughout the years, inconsistent and less popular. People are, nowadays, more aware and better informed about marketing practices and, therefore, they seek for real value in the choices they make.
Making data available to citizens is no news for the Governments which aim at improving their current level of performance. The City of Seattle has understood that a transparent approach to conducted activities and obtained results is the leading path towards both a better relationship with the citizens, and a roadmap to performance.
Benchmarking, or learning from best practices, can boost a company’s performance by enabling a learning experience that relies on underlining the best in-class practices and their integration into your own organizational processes. Moreover, benchmarking allows companies to focus on strengths and weaknesses in comparison to those of their main competitors and, as such, it supports them in strengthening their position on the market. Nowadays, benchmarking is one of the most frequently used strategies for improving business performance.
The Department of Public Health from the State of Connecticut, US, aims to ensure “Healthy People in Healthy Connecticut Communities”. Far from remaining just a dream, numerous actions were taken in order to make sure this vision will be reached.
The first step was to develop the State Health Improvement Plan, a clear guide focused on improving health outcomes, by prevention and risk reduction. As part of this plan, 7 health areas of focus were identified
It’s been some years now since cloud technology began to be broadly used in business environments. One could say that today, as far as a company’s successful future is concerned, cloud technology has become indispensable. The developer’s focus is, from hereon, centered on software enhancement features, such as assigning a more active role of digital capabilities in the business decision making process.
