Nowadays, online advertising is a must have for any kind of organization. What will make you stand out from the crowd is your marketing strategy. There is no such thing as two identical organizations, and while some might need brand awareness, some others might need direct selling. Based on the marketing strategy, your product type and your budget, you can chose which approach best suits your advertising needs.
Have you ever wondered what operational performance is? The term is linked to the company’s performance at departmental level. Performance management can be analyzed at several levels in an organization: strategic, operational, team and individual. If the first one deals with the company’s organizational objectives and the last two with the team’s and each employee’s performance results, the operational performance has a more functional purpose. Although aligned with the corporate strategy, it mainly focuses on how each department conducts its daily activities in order to contribute to the company’s goals.
We measure our performance in order to keep track of it and to improve certain areas that do not work properly. Unfortunately, we cannot always rely on performance measurement, as certain activities are difficult to standardize.
Oftentimes, maybe due to the fact that increasing pressure is put on marketers to show in numbers the results of their actions and the budget they consume, companies strive too much to measure their marketing performance and forget or find it hard to actually manage it.
smartKPIs.com Performance Architect update 12/2010
The previous update explored the historic journey of using red, yellow and green for performance management signaling.