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2010 top 50 most attractive employers in the world


2010 top 50 most attractive employers

There is no doubt that finding and attracting the best talent is a top priority for today’s organizations, especially for those activating in the global competitive markets. While attracting best people depends on the company’s image and how it is perceived as an employer, employer attractiveness studies are of great interest to inform both the employers on their image in the labor market and the employees on their decisions to choose a company.Universum, an employer branding company, publishes on an annual basis the Top 50 most attractive employers report. It measures the frequency of being selected as an “Ideal Employer” by career seekers in the world’s 12 largest economies: U.S., Japan, China, Germany, France, U.K., Italy, Brazil, Spain, Canada, Russia and India. The respondents are career seekers in the business or engineering fields, who are studying in one of the world’s reputed academic institutions, the target group being made of almost 130,000 persons (Universum Group, 2010).

Below are the top ten most attractive employees in 2010, for both business and engineering: In 2010, Google has managed to stay on top position from the precedent year and it leads in both business and engineering fields. In the business field, it is followed by the Big Four auditing firms, while in the engineering field, the IT firms still have the lead.

What the researchers have seen as the most important trends in 2010 is the consolidation of auditing and FMCG firms, whereas companies in the financial services and resources, probably due to the fact of being more involved in the economic recession, faced decreases in their attractiveness as employers. So, it was revealed that the perception of industry influenced the perception of employer brand (Universum Group, 2010).

Regarding the origins of the most attractive employers, in both categories, business and engineering, from the 50 firms that made it to the top, 24 in each list are American companies. For the first time a Chinese company, Lenovo, made it to the list of top 50 most attractive employers in engineering, on the 44th position (Universum Group, 2010).

Access the complete Top 50 World’s most attractive employers in 2010.


  • Universum Group  (2010), The World’s Most Attractive Employers 2010,  Stockholm, Sweden

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  • Universum Group (2010)
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