We are living in a digitized world, with technology being omnipresent in everyone’s lives. This presence enables marketing specialists to do great things for their brands, with the added bonus of empowering consumers. This power can lead to enhanced effects or to quick failures for marketing campaigns, depending on whether you have the appropriate consumer approach.
Why are some organizations performing better than others? Why do some companies innovate more than others? How can an organization become a top performer?
Sometimes, companies overlook the human resources function in their attempt to become market leaders. This is a crucial mistake, as long time performance and brand recognition are built with loyal, hardworking and motivated employees. Understanding that employees are the most valuable asset of a company is only part of the solution. In order to ensure growth and stability, companies need to actively implement Performance Management Systems that emphasize Individual Performance, Talent Management and Succession Management.
The International Business Machines Corporation (IBM) considers itself “the world’s most forward-looking company”. Why? Because it wants to change the paradigm from “react” to “anticipate”. IBM believes in a smarter planet where the solutions offered will drive companies’ effectiveness and efficiency, will turn information into insights and will connect people.
Microsoft has announced that it’s going to purchase all of Nokia’s Devices and Services unit. This deal is meant to help the software giant and the once-influential cellphone maker catch up with the mobile computing revolution.