The pursuit of organizational clarity and alignment towards a strategic direction has preoccupied researchers and practitioners for many decades. Especially over the last 50 years, a variety of management concepts have been popularized and adopted by organizations with more or less success.
There are many popular figures representing the Balanced Scorecard concept. Perhaps the most famous one is the one illustrating the four traditional perspectives, with corresponding questions and related objectives, measures, targets and initiatives.
As in all human communication, content and format go hand in hand to deliver a communication message. The content of performance reports only partially addresses communication requirements.