Ben & Jerry’s – an example of how to integrate sustainability in business

The general definition of sustainability means meeting current needs, without compromising the ability of future generations to meet their own.
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The general definition of sustainability means meeting current needs, without compromising the ability of future generations to meet their own.

“An organization formed without ethics is like a cabin built without nails: no matter how solid it may appear, it will slowly crumble.” – The Institute for Global Ethics
In 2019, the Performance Magazine editorial team interviewed Dr. Mark Powell, business writer, consultant & entrepreneur, and Jonathan Gifford, business author & speaker, on the topic of business innovation, specifically on how businesses could greatly improve by replicating the daring, yet highly successful model of performance arts.

Due to the increasing rates of obesity in many countries the recent years, initiatives such as health awareness campaigns, food labelling and physical activities improvement have been promoted worldwide.

The world is in a constant state of flux as technology evolves, customs change and priorities shift. These fundamental truths affect business as well, and professionals have to be willing to adapt if they’re going to ensure their company’s survival in the coming decade.