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Measures the number of projects or initiatives an organization implements in order to promote environmental responsibility, within or outside the organization.
Measures the percentage of errors in the process of dispensing or administering medication to patients, by professionals from the medical industry, out of the total medication prescribed.
According to a poll conducted by The KPI Institute on LinkedIn, Selecting Key Performance Indicators (KPIs) has been highlighted as the most difficult aspect in deploying KPIs, with more than 50% of respondents choosing this option when asked: “What is the most challenging aspect in working with KPIs?”.
In many cases when measuring organizational performance, companies tend to focus solely on the financial perspective, setting objectives such as “Achieve profit growth” (measuring it through $ Gross profit margin, $ Net cash flow, or similar indicators) or “Maintain financial discipline” (measuring it through % Budget variance, # Berry ratio, or others).
Content marketing is an area of expertise where you may feel that you have to measure everything, otherwise you might be missing important information. However, as is usual with indicators, not all of them are necessarily relevant either all the time, or for all aspects of content marketing.
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