Marketing experts state that customer satisfaction with a purchase depends upon the performance of that product/service and their expectations. If the product/service does not meet the expectations of the buyer, then s/he is dissatisfied. Otherwise, there is no problem at all. And if it exceeds expectations, the customer is extremely happy.
Top private companies around the globe have adopted performance management principles and techniques in order to be more competitive in this harsh economic market. This fierce competition has slowly, but firmly found its way in the public sector. Public services are required to adopt best practices and streamline processes in order to justify their budgets and offer quality services to their country’s citizens.
There is a wide contradiction on whether to have or not performance measurements in universities and to what extent should they be applied, in the event of them being used. Peter Scott, professor of Higher Education Studies at the Institute of Education, University of London argues that everything is now reduced to a simple number and this may be harmful to students and staff alike.
Recently, we have posted a top containing the best universities in the world for the academic year 2012-2013. The universities were chosen in terms of academic performance, research, innovation degree and staff, a very complex process involving performance indicators being set in place. I figured I would post an update of the top, given the fact that another year has passed and that the data have been collected. However, the top did not change that much, except the fact that Harvard got its leading position back. So, I decided to post a top of universities … by reputation. But what would be the difference between these two tops? Isn’t reputation a “sum-up word” for those mentioned above?
Everyone has been through this: trying to choose a university that best suits their needs. Fortunately, nowadays people can benefit from official rankings of the best universities in the world. One of the key annual events in the international higher education calendar is represented by the publication of the Times Higher Education Rankings, which helps undergraduates and postgraduates to choose their degree courses form a large “pallet of colors”. Moreover, academics can take informed decisions regarding their career, research teams can identify new partners and university managers can benchmark their performance and set their strategic objectives.