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Why use a strategy map?


Strategy Map

A Strategy Map provides a visual representation of the organization’s strategy. It is a powerful communication tool that enables employees to understand the company’s strategy and translate it into actions they can take, to ensure the achievement of strategic objectives.

This performance management instrument can be structured on the principles of the Balanced Scorecard, having four perspectives: financial, customer, internal processes and learning and growth; or it can have specific perspectives that are of interest for the company.

The benefits of using a strategy map include:

  • It provides all the relevant information for decision making in a one page document;
  • It contributes to identifying and linking together the critical internal processes, human resources, information that deliver the value proposition of the company;
  • It allows managers to assess the achievement of strategic objectives and to allocate resources only towards the initiatives that support the strategy.

Strategy Maps are designed to ease decision-making, offering its users the opportunity of understanding how to make the most out of its internal processes. Have you ever had the feeling that you are working in an overly-bureaucratic company? Or maybe a company that is neck-deep in never-ending operational processes, that somehow constantly spring up and just complicate things even more?

Well in that case, making use of a Strategy Map is the best thing you can do, as it will remove all the clutter and excess process operations, leaving only the core components of your business’ growth strategy, allowing you to see in real time from point A to point B all of your organization’s activities.

If you are interested in learning more about Strategy, you can either check out our course on Applied Strategy, or you can contact us at any of the headquarters that are closer to you!

If strategy is not your main interest, but your business could use clean & crisp processes, do not hesitate to reach out to us, as we offer a professional Process Mapping and Optimization consulting service.

Furthermore, if you are interested in becoming a consultant in the field of business & strategy, enroll today in our Certified Strategy and Business Planning Professional certification course.

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