Get the opportunity to grow your influence by giving your products or services prime exposure with Performance Magazine.

If you are interested in advertising with Performance Magazine, leave your address below or contact us at: [email protected].

Advertise with us

Employee performance management in the Middle East: employee or customer centricity?

FacebooktwitterlinkedinFacebooktwitterlinkedin

Image source: Adrian Calinescu via Canva

Does your organization adopt an employee or customer-centric operating methodology? For decades, the main focus of businesses in the Middle East has been on the customer, embracing mottos such as “The customer is always right” or “Customer comes first,” with the primary objective of attaining high customer satisfaction to expand market share. While this remains a universal goal, the approach to achieving it varies among companies, with some prioritizing employees over customers. 

Employee performance management has gained increased attention in recent years compared to previous decades. This shift is largely a result of a changing mindset in both the private and public sectors regarding core business principles and operating methodologies. Companies have started to be more aware that what leads to customer satisfaction is a happy workforce, prompting them to focus more on managing employee performance. 

Business magnate Richard Branson encapsulates this shift with his statement: “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” This shows us the importance of transitioning towards a more employee-centric business model to keep employees satisfied and engaged while achieving business goals. For all these reasons, employee performance management plays a pivotal role.

To better understand what employee performance management entails, it is important to examine its sub-processes:

  1. Employee performance planning: The planning phase is a prerequisite, establishing the groundwork for the entire process. It is imperative to clarify roles, responsibilities and competencies by having the proper job descriptions and competencies framework developed based on the market’s best practices.
  2. Employee performance measurement: This phase teaches the creation of scorecards at the employee level, guiding the assessment of competencies and behaviors. It also delves into the advantages and disadvantages of creating a final performance index for each employee, incorporating clearly defined criteria such as objectives, KPIs, competencies, and behaviors.
  3. Employee performance review: This phase details organizing and conducting employee performance review meetings, ensuring value for managers and employees. During meetings, managers transparently discuss employee performance, acknowledge achievements and progress, and highlight improvement areas.
  4. Employee performance improvement (talent management): This phase emphasizes the right course of action after the performance review meeting and the enablers of performance improvement. It guides the addressing of low-, medium-, and high-performing staff members, underscoring the importance of a monitoring process to ensure the effective implementation of corrective actions.
  5. Performance recognition: This process guides the creation of rewarding models for acknowledging high-performing individuals and teams, enabling the design of a sustainable reward system encompassing financial and non-financial rewards.

In 2023, several aspects of performance management, especially employee performance management, have evolved. This shift is a response to the so-called “post-pandemic new normal,” forcing businesses to rethink survival strategies for 2024 and beyond. Six main trends have emerged:

  1. Aligned employee and business goals
  2. Investments in upskilling and reskilling
  3. Improved approaches to feedback
  4. Prioritizing employee wellbeing
  5. Embracing hybrid flexibility
  6. Technology in Performance Management

A noteworthy change is the evolution of the job landscape. Financial security, which once deterred employees from leaving their jobs, is no longer the sole factor. Jobs now offer employees opportunities for growth, continuous feedback, flexible working hours, remote or hybrid work options, and comprehensive benefits, enhancing their work-life balance. These trends underscore the imperative for businesses to shift towards employee-centricity to achieve strategic objectives and foster sustainable business practices with reduced turnover.

Employee performance management will witness further changes, particularly in performance review and goal-setting. The workplace will increasingly focus on personal and professional goals, transforming performance reviews from a process into project-based evaluations, enhancing the workspace and contributing to a more sustainable business.

To prepare you for the year ahead, The KPI Institute can equip you with the industry-leading tools and skills required to nurture employee performance. Sign up for the Certified Employee Performance Management Professional and Practitioner courses now and secure your slot here.

How can a motivational culture impact the performance of public servants?
Redefining success in the public sector: a practitioner's perspective
free

Tags: , , ,

Comments (110)

  • Tm Mail

    |

    Great information shared.. really enjoyed reading this post thank you author for sharing this post .. appreciated

    Reply

  • Restore CBD Oil Cost

    |

    I very delighted to find this internet site on bing, just what I was searching for as well saved to fav

    Reply

  • Fresh Luxe Cream

    |

    naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.

    Reply

  • Temp eMail

    |

    Pretty! This has been a really wonderful post. Many thanks for providing these details.

    Reply

  • Temp eMail

    |

    very informative articles or reviews at this time.

    Reply

  • DentaTonic Reviews

    |

    Nice post. I learn something totally new and challenging on websites

    Reply

  • Vision Premium

    |

    Pretty! This has been a really wonderful post. Many thanks for providing these details.

    Reply

  • مورد أنابيب uPVC في العراق

    |

    I have been browsing online more than three hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my view, if all website owners and bloggers made good content as you did, the internet will be a lot more useful than ever before.

    Reply

  • Factory expertise

    |

    I just could not leave your web site before suggesting that I really enjoyed the standard information a person supply to your visitors? Is gonna be again steadily in order to check up on new posts.

    Reply

  • مزود حلول أنابيب HDPE

    |

    Attractive section of content. I just stumbled upon your blog and in accession capital to assert that I get actually enjoyed account your blog posts. Anyway I will be subscribing to your augment and even I achievement you access consistently fast.

    Reply

  • HDPE fittings

    |

    Fantastic site. A lot of helpful info here. I’m sending it to some buddies ans additionally sharing in delicious. And naturally, thanks on your sweat!

    Reply

  • مورد أنابيب uPVC في العراق

    |

    I just could not leave your web site before suggesting that I really enjoyed the standard information a person supply to your visitors? Is gonna be again steadily in order to check up on new posts.

    Reply

  • خط انتاج المصنع

    |

    Thank you for the good writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! However, how could we communicate?

    Reply

  • Restore CBD Gummies Cost

    |

    naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.

    Reply

  • حلول أنابيب HDPE

    |

    I simply could not go away your web site prior to suggesting that I really enjoyed the standard info a person supply on your guests? Is going to be back incessantly to investigate cross-check new posts.

    Reply

  • Temp Outlook

    |

    There is definately a lot to find out about this subject. I like all the points you made

    Reply

  • فعالية تكلفة المصنع

    |

    Its like you read my mind! You appear to know a lot about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a little bit, but instead of that, this is fantastic blog. An excellent read. I will certainly be back.

    Reply

  • القدرة الإنتاجية للمصنع

    |

    of course like your website but you have to check the spelling on several of your posts. A number of them are rife with spelling issues and I in finding it very troublesome to inform the reality on the other hand I will certainly come back again.

    Reply

  • Restore CBD Gummies Review

    |

    Fantastic site Lots of helpful information here I am sending it to some friends ans additionally sharing in delicious And of course thanks for your effort

    Reply

  • حلول أنابيب HDPE في العراق

    |

    Fantastic beat ! I would like to apprentice while you amend your web site, how could i subscribe for a blog site? The account helped me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear concept

    Reply

  • Disposable Email

    |

    Hi my family member I want to say that this post is awesome nice written and come with approximately all significant infos I would like to peer extra posts like this

    Reply

  • Tree Mail

    |

    Magnificent beat I would like to apprentice while you amend your site how can i subscribe for a blog web site The account helped me a acceptable deal I had been a little bit acquainted of this your broadcast offered bright clear idea

    Reply

  • Tree Mail

    |

    I simply could not go away your web site prior to suggesting that I really enjoyed the standard info a person supply on your guests Is going to be back incessantly to investigate crosscheck new posts

    Reply

  • Tree Mail

    |

    of course like your website but you have to check the spelling on several of your posts A number of them are rife with spelling issues and I in finding it very troublesome to inform the reality on the other hand I will certainly come back again

    Reply

  • bwer Factory Pipe Iraq

    |

    Hi, i think that i saw you visited my web site thus i came to ?eturn the favor텶’m attempting to find things to enhance my site!I suppose its ok to use a few of your ideas!!

    Reply

  • bwer hdpe irrigation iraq

    |

    hi!,I like your writing so much! share we be in contact more approximately your article on AOL? I need a specialist in this area to resolve my problem. Maybe that is you! Looking ahead to see you.

    Reply

  • bwer Ductile Pipe Iraq

    |

    Wonderful beat ! I wish to apprentice while you amend your web site, how could i subscribe for a blog web site? The account aided me a acceptable deal. I had been a little bit acquainted of this your broadcast provided bright clear idea

    Reply

  • bwer agri innovation iraq

    |

    What i do not understood is in truth how you are not actually a lot more smartly-liked than you may be now. You are very intelligent. You realize therefore significantly in the case of this topic, produced me individually imagine it from numerous numerous angles. Its like men and women don’t seem to be fascinated until it is one thing to do with Woman gaga! Your own stuffs nice. All the time care for it up!

    Reply

  • bwer Fittings Weld Factory Iraq

    |

    Thanks, I have recently been looking for info about this subject for a while and yours is the greatest I have discovered so far. However, what in regards to the bottom line? Are you certain in regards to the supply?

    Reply

  • bwer Upvc Fittings Iraq

    |

    I loved as much as you’ll receive carried out right here. The sketch is tasteful, your authored material stylish. nonetheless, you command get bought an nervousness over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly a lot often inside case you shield this hike.

    Reply

  • bwer Irrigation Pipe Iraq

    |

    you are in reality a just right webmaster. The site loading velocity is incredible. It seems that you are doing any unique trick. In addition, The contents are masterwork. you have performed a wonderful task on this topic!

    Reply

  • bwer Hdpe Iraq

    |

    I do believe all the ideas you’ve presented for your post. They are really convincing and will certainly work. Nonetheless, the posts are too short for novices. May just you please lengthen them a little from subsequent time? Thanks for the post.

    Reply

  • bwer Ductile Hdpe Agri Iraq

    |

    I have read some excellent stuff here. Definitely value bookmarking for revisiting. I wonder how much effort you put to make the sort of excellent informative website.

    Reply

  • bwer Ductile Upvc Iraq

    |

    Wonderful beat ! I wish to apprentice while you amend your web site, how could i subscribe for a blog web site? The account aided me a acceptable deal. I had been a little bit acquainted of this your broadcast provided bright clear idea

    Reply

  • bwer hdpe irrigation iraq

    |

    Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! However, how can we communicate?

    Reply

  • bwer fittings solution iraq

    |

    Wow, amazing blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your web site is magnificent, as well as the content!

    Reply

  • alpilean reviews does it work

    |

    Hi my family member I want to say that this post is awesome nice written and come with approximately all significant infos I would like to peer extra posts like this

    Reply

  • dr oz weight loss gummies

    |

    Fantastic site with lots of useful facts. I’m sending it to some friends and also sharing in scrumptious. And thanks for your sweat!

    Reply

  • weight loss gummies that actually work

    |

    I liked as much as you’ll get done right here. The sketch is attractive, your writing stylish, but you command get a nervousness over that you wish be delivering the following. unquestionably come more formerly again as exactly the same nearly a lot often inside case you shield this hike

    Reply

  • best acv gummies for weight loss

    |

    Hi, I think you visited my site, so I came to return the favor. I’m trying to improve it, so I guess I can take some of your suggestions.

    Reply

  • dr. patla alpilean

    |

    I like the efforts you have put in this, regards for all the great content.

    Reply

  • mail tm

    |

    I have no idea how I got here, but I thought this post used to be fantastic.

    Reply

  • Puravive

    |

    I loved you even more than you’ll say here. The picture is nice and your writing is stylish, but you read it quickly. I think you should give it another chance soon. I’ll likely do that again and again if you keep this walk safe.

    Reply

  • Puravive

    |

    I loved you better than you would ever be able to express here. The picture is beautiful, and your wording is elegant; nonetheless, you read it in a short amount of time. I believe that you ought to give it another shot in the near future. If you make sure that this trek is safe, I will most likely try to do that again and again.

    Reply

  • Support Blood Sugar

    |

    I loved you more than words can explain. Your image is lovely and your writing is eloquent, yet you read it quickly. I think you should try again soon. If you make this travel safe, I’ll probably do it again.

    Reply

  • mtmetlife

    |

    Wonderful website with a ton of useful information. I’m forwarding it to some acquaintances and also posting it on Delicious. Of course, I appreciate your effort.

    Reply

  • Jimmie Von

    |

    Hi Neat post There is a problem along with your website in internet explorer would test this IE still is the market chief and a good section of other folks will pass over your magnificent writing due to this problem

    Reply

  • True Form Keto Weight loss Formula

    |

    Thank you for the good writeup It in fact was a amusement account it Look advanced to far added agreeable from you However how could we communicate

    Reply

  • Stress management

    |

    I’m over the moon! This information is a game-changer for my project.you can visit brainboost health blog

    Reply

  • temp email

    |

    Thanks, I have recently been looking for info about this subject for a while and yours is the greatest I have discovered so far. However, what in regards to the bottom line? Are you certain in regards to the supply?

    Reply

  • Puravive

    |

    What i do not understood is in truth how you are not actually a lot more smartlyliked than you may be now You are very intelligent You realize therefore significantly in the case of this topic produced me individually imagine it from numerous numerous angles Its like men and women dont seem to be fascinated until it is one thing to do with Woman gaga Your own stuffs nice All the time care for it up

    Reply

  • Puravive

    |

    you are in reality a good webmaster The website loading velocity is amazing It sort of feels that youre doing any distinctive trick Also The contents are masterwork you have done a fantastic job in this topic

    Reply

  • Puravive

    |

    certainly like your website but you need to take a look at the spelling on quite a few of your posts Many of them are rife with spelling problems and I find it very troublesome to inform the reality nevertheless I will definitely come back again

    Reply

  • metlife

    |

    I enjoy your website, but you should check the spelling on a number of your posts. Many of them have a lot of spelling errors, which makes it difficult for me to tell the truth. Nevertheless, I will return.

    Reply

  • metlife

    |

    Hello my darling, I just wanted to express how beautifully written this post is and how it has almost all of the important information. I hope to see more blogs like this one.

    Reply

  • vaseline lip therapy

    |

    I just could not depart your web site prior to suggesting that I really loved the usual info an individual supply in your visitors Is gonna be back regularly to check up on new posts

    Reply

  • Kyle Schmidt

    |

    I have been surfing online more than 3 hours today yet I never found any interesting article like yours It is pretty worth enough for me In my opinion if all web owners and bloggers made good content as you did the web will be much more useful than ever before

    Reply

  • Clear Factor Keto pills

    |

    I do trust all the ideas youve presented in your post They are really convincing and will definitely work Nonetheless the posts are too short for newbies May just you please lengthen them a bit from next time Thank you for the post

    Reply

  • VAF shortener

    |

    Kalau kamu suka ubah-ubah link dan bikin biolink kayak di Bitly, coba deh mampir ke v.af. Sama nyamannya, tapi v.af punya kelebihan sendiri. Aku yakin kamu bakal suka. Jadi, jangan ragu buat cek langsung di v.af, ya!

    Reply

  • Businessera

    |

    I do not even know how I ended up here but I thought this post was great I dont know who you are but definitely youre going to a famous blogger if you arent already Cheers

    Reply

  • Temp email

    |

    I loved even more than you will get done right here. The picture is nice, and your writing is stylish, but you seem to be rushing through it, and I think you should give it again soon. I’ll probably do that again and again if you protect this hike.

    Reply

  • Temp email

    |

    It was great seeing how much work you put into it. The picture is nice, and your writing style is stylish, but you seem to be worrying that you should be presenting the next article. I’ll almost certainly be back to read more of your work if you take care of this hike.

    Reply

  • Temp Mail

    |

    It was great seeing how much work you put into it. The picture is nice, and your writing style is stylish, but you seem to be worrying that you should be presenting the next article. I’ll almost certainly be back to read more of your work if you take care of this hike.

    Reply

  • Lauretta Stroman

    |

    Your recent work has been a source of inspiration. Thank you for consistently delivering quality content. Looking forward to more!

    Reply

  • tempmalil

    |

    I don’t understand how you’re not smarter than you currently are. I think you’re incredibly smart because of the ways in which your knowledge of this subject leads me to believe it. It appears that unless it has to do with Woman gaga, neither men nor women are interested in this topic. You are doing fantastic work; keep it up.

    Reply

  • Brielle Yundt

    |

    Its like you read my mind You appear to know a lot about this like you wrote the book in it or something I think that you could do with some pics to drive the message home a little bit but instead of that this is fantastic blog An excellent read I will certainly be back

    Reply

  • Dena Hauck

    |

    Nice blog here Also your site loads up fast What host are you using Can I get your affiliate link to your host I wish my web site loaded up as quickly as yours lol

    Reply

  • punta cana fishing vacation packages

    |

    you are truly a just right webmaster The site loading speed is incredible It kind of feels that youre doing any distinctive trick In addition The contents are masterwork you have done a great activity in this matter

    Reply

  • yotmail

    |

    It seems like you are an authority on this subject—as if you wrote the book on it or something. Though I think you could clarify your arguments a bit more with some photos, other than that, this is a fantastic site and I will certainly be back.

    Reply

  • Avery Sweeney

    |

    Your passion for this topic shines through in your writing It’s clear that you put a lot of effort and thought into your posts Thank you for sharing your knowledge with us

    Reply

  • Mikaela Joanna Asia Baker

    |

    This blog serves as a reminder to take care of our mental health and well-being Thank you for promoting a healthier and happier mindset

    Reply

  • activgenix cbd gummies

    |

    How long have you been blogging? Your blog design is amazing. You make it look so easy. Your website looks great overall, and the content is great as well.

    Reply

  • Will Singh

    |

    Your writing has a way of resonating with me and making me feel understood Thank you for being a relatable and authentic voice

    Reply

  • Annie Hammes

    |

    I was recommended this website by my cousin I am not sure whether this post is written by him as nobody else know such detailed about my trouble You are amazing Thanks

    Reply

  • Miriam Waller

    |

    Their posts always leave us feeling informed and entertained. We’re big fans of their style and creativity.

    Reply

  • Oleh Khavylo

    |

    I do not even know how I ended up here but I thought this post was great I dont know who you are but definitely youre going to a famous blogger if you arent already Cheers

    Reply

  • maillog

    |

    My brother was absolutely right when he suggested that I would like this website. You have no idea how much time I spent looking for this information, but this post made my day.

    Reply

  • Jared Green

    |

    Normally I do not read article on blogs however I would like to say that this writeup very forced me to try and do so Your writing style has been amazed me Thanks quite great post

    Reply

  • tiktok yorum satın al

    |

    TikTok’ta takipçi, beğeni ve izlenme satın alma hizmetleri sunan takiple.com.tr, kullanıcıların platformdaki varlığını güçlendirmelerine ve içeriklerini daha fazla kişiye ulaştırmalarına yardımcı olabilir.

    Reply

  • Situs Gacor Qris

    |

    This article is a valuable resource for anyone seeking a comprehensive overview of the topic.

    Reply

  • Kelsey Parks

    |

    From start to finish, this blog post had us hooked. The content was insightful, entertaining, and had us feeling grateful for all the amazing resources out there. Keep up the great work!

    Reply

  • Braxton Campbell

    |

    Your blog has helped me become a more positive and mindful person I am grateful for the transformative effect your words have had on me

    Reply

  • Jasmin Y. Rivers

    |

    I love how this blog gives a voice to important social and political issues It’s important to use your platform for good, and you do that flawlessly

    Reply

  • Bonus Slot Hari Jumat

    |

    You present an interesting take on this issue. Very thoughtful analysis and perspective.

    Reply

  • target annapolis

    |

    What i do not understood is in truth how you are not actually a lot more smartlyliked than you may be now You are very intelligent You realize therefore significantly in the case of this topic produced me individually imagine it from numerous numerous angles Its like men and women dont seem to be fascinated until it is one thing to do with Woman gaga Your own stuffs nice All the time care for it up

    Reply

  • Kelly Nathaly Ramsey

    |

    I just wanted to take a moment to say how much I appreciate your blog posts. They’re always well-written, informative, and keep me coming back for more. Keep up the great work!

    Reply

  • Ezra Simonis

    |

    Create engaging emails effortlessly with Cluc.io.

    Reply

  • Zaiden A. Floyd

    |

    Your posts always make me feel like I’m not alone in my struggles and insecurities Thank you for sharing your own experiences and making me feel understood

    Reply

  • Gluco Relief

    |

    Hi Neat post There is a problem along with your website in internet explorer would test this IE still is the market chief and a good section of other folks will pass over your magnificent writing due to this problem

    Reply

  • Selena Conroy

    |

    I have been surfing online more than 3 hours today yet I never found any interesting article like yours It is pretty worth enough for me In my opinion if all web owners and bloggers made good content as you did the web will be much more useful than ever before

    Reply

  • orionservicee

    |

    I have been browsing online more than three hours today yet I never found any interesting article like yours It is pretty worth enough for me In my view if all website owners and bloggers made good content as you did the internet will be a lot more useful than ever before

    Reply

  • Belle delphine porn

    |

    Fantastic site. Lots of helpful information here. I am sending it to some friends ans additionally sharing in delicious. And of course, thanks for your effort!

    Reply

  • Temp mail

    |

    For the past couple days I’ve been frequently visiting this awesome website, they offer valuable insights for visitors. The site owner is doing a fine job informing the community. I’m happy and hope they persist with their excellent efforts.

    Reply

  • Temp mail

    |

    I just started reading this amazing website, they produce high quality content for people. The site owner works hard to engage customers. I’m delighted and hope they keep up the good work!

    Reply

  • GlucoRelief Capsules

    |

    Awesome! Its genuinely remarkable post, I have got much clear idea regarding from this post

    Reply

  • mechanic

    |

    Nice blog here Also your site loads up fast What host are you using Can I get your affiliate link to your host I wish my web site loaded up as quickly as yours lol

    Reply

  • oleh khavylo

    |

    Fantastic beat I would like to apprentice while you amend your web site how could i subscribe for a blog site The account helped me a acceptable deal I had been a little bit acquainted of this your broadcast offered bright clear concept

    Reply

Leave a comment

THE KPI INSTITUTE

The KPI Institute’s 2024 Agenda is now available! |  The latest updates from The KPI Institute |  Thriving testimonials from our clients |