Partly willing, partly strained, organizations today have made drastic changes within their strategies and general management processes. Companies face the highest degree of public exposure ever known in history. Technically, every little bit of information, whether disclosed or not, can, and it will, eventually, find its way to a public. The sole solution for a company is to purposely expose itself or, simply put, to lay the cards on the table.
All throughout their lives, people get engaged in self-improvement activities, be it in a structured or non-structured way. From simply reading a new book, taking on a training course or establishing personal goals and initiatives, all these activities need specific drivers. So what makes us establish goals and stick with them? What pushes us into becoming better? What drives us to act? What are the factors that enhance our motivation and, ultimately, our well-being?
When a class of kindergarten children was asked to think of new uses for a paper clip, 98% of them came up with so many new ideas that they were ranked as geniuses on the creativity scale. When the same children were tested again, five years later, only 50% of them scored genius levels. Another five years and that level fell even further. It is, thus, obvious, that the standardized educational process we go through gradually relinquishes us of our creative abilities, as Sir Ken Robinson, esteemed educationalist, the coordinator of the study, concluded. Nonetheless, over 1,500 CEOs, included in an IBM survey, isolated creativity as the number one characteristic a future leader must possess in order to surface the business world of today.
Business Intelligence and Performance Management make a great pair when it comes to generating value for organizations worldwide. Selecting a Business Intelligence framework that can accurately outline performances of our organizations makes for an excellent common practice in today’s technologically enabled business environment.
Sometimes it can be difficult to predict marketing performance and there are cases when expensive campaigns might not bring the desired results. Hence, marketing research and benchmarking represent important aspects that can help organizations not only measure their performance, but also find ways to predict and improve it.
