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How many decisions do we base on prices? Our minds are continuously set on the growth or cut down of prices, while we constantly search for the most affordable way to live a good life. But what if a bargain was just around the corner? And what if the right instrument to spot it was at reach?
If we take a moment and look back at the last ten to fifteen years, we can easily observe the complex process of evolution that concerns marketing strategies, tools and techniques. The fast development of blogs, social media channels, YouTube videos, content websites, tools such as AdWords and AdSense have not only changed our perception and reformed the reality we live in, but have become, throughout the years, inconsistent and less popular. People are, nowadays, more aware and better informed about marketing practices and, therefore, they seek for real value in the choices they make.
Many believe that Customer Service is strictly linked to the direct contact that employees have with the customers of an organization. But this service extends beyond the front line of dealing with external customers. Customer Service also refers to how employees treat and support each other in delivering exceptional products and services to the customers who pay for them. This is called Internal Customer Service.
When we think about the world we live in today, one of the first words to come to our minds is “data”. Huge, overwhelming amounts of data, both in our personal and professional lives. As people as increasingly applying the “visual is better” principle when trying to communicate information in the most effective way, there seems to be a real love story between personal performance and data visualization nowadays.
When events such as terrorist attacks arise, what is often brought to light is the vulnerability of targets, together with the ineffectiveness of governmental authorities, both of these contributing to the large number of victims and to alienating entire nations and governments. What remains is the bitter taste of defeat, of mistrust, increased insecurity and fear.
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