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One of the most widely held beliefs about advertising is based on one remark made approximately one hundred years ago, by a famous merchant named John Wanamaker (1838-1922). He is credited with the saying: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.
Imagine yourself climbing a ladder made out of ten steps. The highest step is, ideally, where you want to be in life. But at which step are you at this point? This is, roughly, the question whose answer is presented in the World Happiness Report, after surveying people in 158 nations. The point where you envision yourself to be on the ladder is your level of happiness. The higher you are up the ladder, the happier you are. Conversely, the closer to the ground you are, the lower your level of happiness is.
Decreasing the number of complaints by improving the quality of the products or the services we offer –is what a lot of organizations understand about how to do customer service, in particular, and business, in general. But are satisfied customers sufficient for the company’s long term profitable growth? Or do they need something else?
The Abu Dhabi Sustainability Group (ADSG) was established in 2008 and is a membership-based organization, dedicated to encouraging “co-responsibility in Abu Dhabi to ensure that government entities, business and not for profit organizations are all partners in working towards achieving the goal of economic, environmental and social sustainability,” as they explain in the “From reporting to action” strategy report.
The work/life dichotomy appeared, as a notion, during the mid-1800s and it referred to the human being’s need for balance both at personal, and at professional level. In other words, it encompassed strategies to attain a state of equilibrium between lifestyle and career.
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