Organizations from different domains make significant investments, in terms of time and money, in Knowledge Management (KM) initiatives. The purpose of these initiatives is most of the times to facilitate and enablethecapture, transfer and management of the knowledge available in the organizations.
Over the past few weeks the majority of media outlets in the world have been writing about how Avatar surpassed the world’s highest grossing film of all time – Titanic. Cinema and motion pictures are acknowledge today as a major art form, also called the seventh art. At the same time they constitute a major business. Blockbusters can generate millions and more recently billions of dollars. One important source of revenue represents the money collected as admission to film, also called the Box Office.
Maintenance is the subcategory of the Production functional area that deals with the technical and administrative aspects of assuring that an item can perform its required functions during its life cycle.
The series of blog posts on Marketing Performance Measurement continues in 2010 with an insight on sales force management, as part of the front-end facet of the marketing process. Sales force and sales channel management is a crucial part of marketing, especially when dealing with a push approach towards the marketplace.