The series of blog posts on Marketing Performance Measurement continues in 2010 with an insight on sales force management, as part of the front-end facet of the marketing process. Sales force and sales channel management is a crucial part of marketing, especially when dealing with a push approach towards the marketplace.
Cricket is considered today as one of the major world sports in terms of participants, spectators and media interest. Although it originates from England, cricket did not attract much interest and attention in Europe like football did.
At macro level, marketing performance appraisals focus on customers as a whole, on how they perceive the brand, what knowledge they have about it, the level of their satisfaction and how they respond to various marketing efforts (advertising, pricing strategies etc.).
In a previous post (“Marketing performance: measuring brand equity“) we have reviewed the concept of brand equity and the various methodologies suggested by practitioners and academics for measuring it. Today’s blog post aims to clarify several brand dimensions used in measuring performance in branding.