3 Steps to Excel in Lead Management Processing
According to surveys done in Western Europe, the quality of leads is one of the main problems of marketing. Generating, measuring and acting upon leads is done through a business process known as “lead management”.
In 2019, the Performance Magazine editorial team interviewed Aisha Zayed Al Ali, Director of Strategic Planning and Corporate Performance at Mohammed bin Rashid School of Government, UAE. Her thoughts and views on Performance Management are presented in detail below.