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About the impact of Unified Communications on Work with Joseph Williams, at the PMA 2014 Conference


Joseph Williams at PMA 2014 Conference

The presentation “Impacts of Unified Communications on work” was offered in the first day of the PMA 2014 Conference by Joseph Williams, Dean at the School of Business and Economics, Seattle Pacific University, USA.

The main focus of his research was understanding the changes that have occurred in the way people communicate at work, in the context of the latest developments:

  • The shift in focus and usage from old media (newspapers, television, radio) to new media (all communication means facilitated by the internet);
  • The evolution of different technological assets that impact organizational processes.

According to Williams’s study, the largest impact on organizations comes from Unified Communications, which include:

  • Voice, video, instant messaging technologies and common protocols, which allow employees to communicate more easily;
  • Data sharing assets;
  • Real time presence tracking tools.

Unified Communications impact two major organizational dimensions:

  • Increasing work efficiency;
  • Reducing costs.
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