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Posts Tagged ‘Performance in Italy’

The 3rd Edition Summer School in Managing Dynamic Complexity in the Public Sector – a System Dynamics-based Balanced Scorecard Approach

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Managing Dynamic Complexity in the Public Sector

The 3rd Summer School on Managing Dynamic Complexity in the Public Sector: a System Dynamics-based Balanced Scorecard Approach is an elective course offered by the University of Palermo (Italy) with the support of University of North Carolina (USA). It also is part of the curriculum of the International Ph.D. program in “Model Based Public Planning, Policy Design and Management” which is jointly run with the Universities of Bergen (Norway) and Nijmegen (The Netherlands).

Guerrilla Marketing Metrics – Heineken Italy Activation Campaign – AC Milan Real Madrid 21 October 2009

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  • 1136 event participants
  • Over 1.5 million live TV spectators on SKY Sport
  • 10 million news TV spectators
  • Over 5 million unique visitors on the internet in the two weeks after the event
  • A wave of fan comments on blogs, forums and social networks….difficult to count.

1 smart guerrilla marketing campaign. The buzz goes on …

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