The 3rd Edition Summer School in Managing Dynamic Complexity in the Public Sector – a System Dynamics-based Balanced Scorecard Approach

Written by Adelina Chelniciuc on June 28, 2011. Posted in Around the world, Articles, Organisational performance

The 3rd Summer School on Managing Dynamic Complexity in the Public Sector: a System Dynamics-based Balanced Scorecard Approach is an elective course offered by the University of Palermo (Italy) with the support of University of North Carolina (USA). It also is part of the curriculum of the International Ph.D. program in “Model Based Public Planning, Policy Design and Management” which is jointly run with the Universities of Bergen (Norway) and Nijmegen (The Netherlands).

• Continue Reading

Sources of corporate governance – Italcementi Group case study

Written by Cristina Mihăiloaie on January 26, 2011. Posted in Around the world, Articles, Strategy

• Continue Reading

Guerrilla Marketing Metrics – Heineken Italy Activation Campaign – AC Milan Real Madrid 21 October 2009

Written by Ramona Gligorea on March 19, 2010. Posted in Around the world, Multimedia, Strategy

• 1136 event participants
• Over 1.5 million live TV spectators on SKY Sport
• 10 million news TV spectators
• Over 5 million unique visitors on the internet in the two weeks after the event
• A wave of fan comments on blogs, forums and social networks….difficult to count.

1 smart guerrilla marketing campaign. The buzz goes on …

• Continue Reading