KPI of the Day – Sales: % Sales growth in stores open at least 12 months

Definition
Measures the percentage of the sales growth variance in stores open for at least 12 months, compared with the previous sales value performance.
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Measures the percentage of the sales growth variance in stores open for at least 12 months, compared with the previous sales value performance.
Online marketing encompasses a wide scope of communications, aimed at attracting and engaging the consumer. The overall objective is to persuade consumers to carry out a desired action.
Restaurants, cafes and such other service businesses from the hospitality industry have grown over the past few years tremendously. The likes of Starbucks, Gloria Jean’s have sprouted everywhere, but they have done so by building their companies with different strategies.
From the dawn of time, humans have told stories. Why? Because they are easily relatable. Stories help us easily understand complex situations in engaging ways. So how good is your business at communicating its story? And how are you communicating your performance management story?
Adjusts the initially estimated trial rates by integrating consumer product awareness and all commodity volume distributions.