KPI of the Day – Marketing: $ Customer retention cost
Definition
Measures the organization’s average expense to retain one customer. This includes targeted expenses to existing customers, aside from general marketing expenses.
Posts Tagged ‘KPI’
Performance Management: Less Theory, More Practice
“In theory, there is no difference between theory and practice. In practice there is.”- Yogi Berra
KPI of the Day – Marketing: # Brand image index
Definition
Provides a rating of the brand image on a predefined scale, based on customer surveys.
KPI of the Day – Accounting: % Billing accuracy
Definition
Measures the percentage of bills that were issued without error and with the right cost on them the first time they were written, out of total bills issued.
KPI of the Day – Risk Management Performance: # Preventive risk controls
Definition
Measures the number of preventive controls put in place. Preventive controls aim to deter or prevent undesirable risk events from occurring.
