Neil Patel, one of the most prominent entrepreneurs in the digital world, co-founded successful ventures like Crazy Egg, Hello Bar, and KISSmetrics, and supported companies like Amazon, NBC, GM, HP and Viacom to grow their revenue. Although he modestly introduces himself as an internet entrepreneur who loves helping out other entrepreneurs, he is recognized by The Wall Street Journal as a top influencer on the web, counted among the top 10 online marketers by Forbes, and awarded a Congressional Recognition from the United States House of Representatives.
One of the most widely held beliefs about advertising is based on one remark made approximately one hundred years ago, by a famous merchant named John Wanamaker (1838-1922). He is credited with the saying: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.
A recent analysis of daily printed newspaper readership and circulation data for 25 leading U.S. newspapers conducted by Scarborough Research and Newspaper National Network LP (NNN) indicates that Readers-Per-Copy (RPC) rates increased over the past three years by an average of 7.5 percent.
As part of the promotion mix in marketing, advertising is one of the most dynamic and costly promotional activity. Although declined with about 2,6 % by comparison to the previous year, the U.S. advertising expenditure has still been above $ 130 billion dollars in 2008 (according to a The Nielsen Company report).