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Top six reasons to start using key performance indicators


key performance indicators

Measurement is an activity which emerged thousands of years ago, driven by the human curiosity to know more about the environment and to understand how the world works. In time, our world has evolved to become more and more complex, pressuring us to constantly refine our measurement tools and techniques.

Today, we see organizations as ecosystems and we act accordingly to our desire to know more and to better understand this environment. Nowadays, challenges are not about accessing information, as most companies are managing large volumes of data. The challenge is to decide what data is the most important for decision making? In this context, key performance indicators (KPIs) are very useful tools to provide:


KPIs provide a detailed numerical view the desired results. Based on their selected targets, KPIs clearly reveal the state of performance. Furthermore, alignment is facilitated by mapping contribution to success across all organizational levels. Key performance indicators showcase what must be achieved, and at what levels, in order to achieve the organizational strategy.


In a business world flooded by data and information, knowing on what to concentrate is essential. KPIs, through their own nature, reflect what is relevant for the organization – what matters the most. This way, resources can be allocated more efficiently.

By monitoring KPI results, managers are able to focus on those area that are underperforming and even to have a proactive approach by taking corrective actions to keep results close to targets.


The first step towards improvement is acknowledging the current state of performance. KPIs allow an objective evaluation of the performance level and outline the necessity to take actions that ensure targets are achieved.


KPIs drive engagement through a sense of ownership and responsibility for reaching targets. By assigning accountability for each KPI, employees become more committed and motivated to achieve the desired performance levels. Engagement also contributes to building a performance culture which has a significant contribution to the success or failure of any performance management system.


Providing a common understanding of the organizational performance is essential to efficient business management. KPIs can be regarded as communication tools that help bring all stakeholders on the same page and enhance transparency. Deploying KPIs also demonstrates the interest and ability to use state of the art management concepts, thus providing credibility.


By measuring and analyzing KPI results, managers gain a better understanding on how business works. KPIs enable the comparison of results in time, they reflect trends, identify patterns and maximize the value of data through predictive analytics. Comparisons can also be done between competitors through benchmarking studies.

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