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Decreasing the number of complaints by improving the quality of the products or the services we offer –is what a lot of organizations understand about how to do customer service, in particular, and business, in general. But are satisfied customers sufficient for the company’s long term profitable growth? Or do they need something else?
The work/life dichotomy appeared, as a notion, during the mid-1800s and it referred to the human being’s need for balance both at personal, and at professional level. In other words, it encompassed strategies to attain a state of equilibrium between lifestyle and career.
In a world in which increasingly more people integrate the digital component into their lives, it is only natural that an organization should have a voice within the online environment. Regardless of whether organizations sell their products through brick-and-mortar stores, or on online shops, promote their services in the printed press, or rely on the customers’ word of mouth, being in direct contact with their specific audience online has become not only the norm, but a detrimental tool of business survival.
The Department of Economic Development (DED) of Abu Dhabi is a governmental entity “responsible for proposing the economic and commercial policy of Abu Dhabi Emirate and preparing the plans and programmes required for implementing this policy”, as stated by the Abu Dhabi Government.
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