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The presentation “How managers use performance measurement in strategy making” was held on the second day of the PMA 2014 Conference by Mike Bourne, Professor of Business Performance and Gillian Pratt, PhD Student, from Cranfield University’s School of Business.
After presenting their approach on a strategy model, Assistant Professor Ole Friis, Assistant Professor Jens Holmgren and Professor Jacob Eskildsen, from the Aarhus University in Denmark offered a related presentation, named “An empirical evaluation of a sustainable strategy model”.
On the 2nd day of the 2014 PMA Conference, assistant professor Jacob Brix, of the Aarhus University, along with Lois Peters, associate professor in enterprise and innovation management at the Lally School of Management, provided a presentation about the benefits of taking a radical approach to innovation management.
On the 2nd day of the 2014 PMA Conference, Professor Paul Van Fenema and Bianca Keers from Netherlands Defense Academy and Henk Zijm, the Scientific Director at Dutch Institute for Advanced Logistics, held a presentation on managing organizational fit.
Strategic planning is the process of defining the future directions of an entity (organization, department, individual etc.), what it wants to achieve and how it will attain its goals.
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