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Facebook overtakes Google, becoming the most visited website in US . For now…

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Online KPIs

In the second week of March 2010, Facebook surpassed Google in the US and became the most visited website for the week, according to a report from Experian Hitwise, a global information services company. Facebook accounted for 7.07 % of all Web traffic in the United States in that week, while Google accounted for 7.03 % of all traffic. This marks the first time Facebook has posted a weekly traffic volume over Google.

Guerrilla Marketing Metrics – Heineken Italy Activation Campaign – AC Milan Real Madrid 21 October 2009

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  • 1136 event participants
  • Over 1.5 million live TV spectators on SKY Sport
  • 10 million news TV spectators
  • Over 5 million unique visitors on the internet in the two weeks after the event
  • A wave of fan comments on blogs, forums and social networks….difficult to count.

1 smart guerrilla marketing campaign. The buzz goes on …

KPIs and Dashboards in practice: TrackDC an innovative District of Columbia Performance Management initiative

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Key Performance Indicators

Performance measurement and reporting for control is not the sole purpose of tracking results against targets. One of its very important dimensions is that of enhancing accountability towards stakeholders; in private-owned organizations, reporting is directed mostly to shareholders and managers, whereas in governmental institutions, communication is directed towards the entire community served.

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