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What is the Desired State of Evolution?


Desired State of Evolution

The Desired State of Evolution is a performance management tool used to integrate all strategic statements of an organization. Having the structure of a pyramid, the Desired State of Evolution closes the gap between mission and vision, by integrating in the middle of the pyramid the progress at which the company aims, the “destination statement”.  (Lawrie and Cobbold, 2004)

Benefits of using the Desired State of Evolution:

  • Helps to clarify where the company wants to get;
  • Contributes to identifying the key capabilities of the company, value drivers and competences;
  • Indicates the manner in which the vision can be achieved.

Challenges of using the Desired State of Evolution:

  • Aligning the Desired State of Evolution with the company’s strategy;
  • Aligning the Desired State of Evolution from departmental level with the one from organizational level;
  • Designing an efficient and relevant visual representation of the Desired State of Evolution.


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