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The World’s Most Innovative Companies 2010


The World's Most Innovative Companies 2010

“The World’s Most Innovative Companies 2010” report was recently published by Fast Company. It reports analyzes over 250 companies, including more than 75 non-U.S. businesses, and emphasizes the Top 50 Most Innovative Companies. In addition to the Top 50, Fast Company cited 59 Innovation All-stars, culled from past Top 50 honorees, plus ranked the Top 10 Most Innovative Companies in 24 categories, including advertising and marketing, biotechnology, film and TV, media, music, and sports.The World's Most Innovative Companies 2010

What lacks in this report is the means by which the selection and ranking was generated. There are no indicators or criteria of company’s selection, making the validity of the rankings questionable. However, this raises several important questions:

  • On what bases should a company be considered more innovative than another?
  • How important is the difference between the customer perception of a company as being innovative relative to the actual innovation that took place?
  • Should innovation be measured by volume or quality of innovation?

At organizational level, measuring performance in innovation is commonly done through a variety of metrics, many of them listed in the library of KPI examples available on

Another example of report regarding innovation performance, this time at national level, is “The Innovation Capacity Index”, presented in a previous blog post. The report contains the 2009-2010 Innovation Capacity Index rankings of 131 countries, and the factors that were taken into consideration while creating the ranking.


Image Source:
  • Fast Company (2010)
Google Internet Stats – the latest industry facts and insights
Gallup's Customer Engagement Index

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