Country boundaries no longer tie us down or limit us to a restricted range of choices for jobs or schools. Companies now work inside a worldwide spider web where Asian organizations have European firms as competitors. The same principle applies to schools as well. No longer are students restricted to national choices when it comes to universities. Today, more than ever, the borders that once kept all of us apart are becoming what they were in the first place: just lines on a map with little significance. But how does this translate for educational institutions, such as universities? What does having an international target public imply?