The automotive industry is a term that covers a wide range of companies and organizations involved in the design, development, manufacturing, marketing and selling of motor vehicles. It is one of the most competitive industries, as well as a huge employer of skilled workforce and a key driver of knowledge and innovation. Therefore, more and more companies within the automotive industry are developing Performance Management systems in order to increase and efficiently appraise their performance.
As I review organizational identities, I found it interesting that the Corporate / Company Philosophy is often used by Japanese companies as a tool to present corporate identities. On Japanese companies’ websites, this term appears much more frequent than tools such as Values, Vision, Mission . Comparatively, this concept is seldom seen on company websites from other parts of the world.
Today more than ever, Toyota continues to be studied by scholars and professionals that are interested to understand how a handful of people that formed the early Toyoda family succeeded in setting one of the one world’s greatest manufacturers. It took decades of hard work, innovation and a unique philosophy to turn what was first a small manufacturer of looms used in the textile industry into a champion in the more competitive and tough automotive global market.