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Posts Tagged ‘The Wise Marketer’

Metrics for assessing and improving customer loyalty


Customer loyalty KPIs

Customer loyalty has been for long time one of the main areas of focus for marketers. Although arguable in some cases, it is widely mentioned that usually the costs of dealing with existing, loyal, clients are significantly lower than the costs for attaining new customers. Thus, retaining and increasing business with existing customers is top priority on marketers’ agendas, nearly in all industries and organizations of all types and sizes.


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