Raed Abdullah Alsuhaibani, General Manager of Strategic Performance Management at the Ministry of Human Resource and Social Development (MHRSD) in Saudi Arabia, draws on his 17 years of experience in both the private and public sectors, with some of these years dedicated to navigating the ever-shifting currents of strategy and performance management within government. He describes himself as an ambitious and results-oriented individual with a track record in strategy execution, performance management, and business support.
In this interview with Performance Magazine, Alsuhaibani shares his insights and experiences in the public sector, where he steers the ship of strategy execution and alignment in accordance with Saudi Vision 2030.
Would you tell us more about your educational and professional background? How did your previous experiences lead you to your current position?
I am an Industrial Engineer with a bachelor’s degree from King Saud University and a master’s degree in Business Administration from Eastern Michigan University, United States. Working in the private sector, especially in one of the model environments, Advanced Electronics Company (now Saudi Arabian Military Industries or SAMI), and two other major companies, namely AlRajhi Bank and Saudi Arabia’s Basic Industries Corporation (SABIC), allowed me to explore and discover many business aspects that enhanced my skills and experience. In 2021, I decided it was time to utilize my experiences and participate in achieving our ambitious Vision 2030 through my current position.
What are your main responsibilities and goals in your current role?
My current responsibilities involve overseeing the execution of the ministry’s strategies, with the primary goal of maximizing the kingdom’s economic and societal value through alignment and synergy.
Please take us through your daily job routine. Could you describe in detail your activities and work hours? You may specify certain areas of your job, such as your work arrangement (remote, on-site, or hybrid) and the stakeholders you frequently contact or meet with.
My daily job routine consists of measuring and managing the performance of our strategy execution and working on alignment with all stakeholders. Being responsible for performance management, we commonly work on enhancing measures and solving data-related issues. Working in a large organization like the MHRSD allows one to align and work with a large community of stakeholders within and outside of the ministry. Thus, this takes a big chunk of the time.
Do you think that strategy and performance management in the public sector is different from that in the private sector? How so?
One key distinction between strategy and performance management in these sectors lies in their expected outcomes. The private sector is primarily driven by maximizing shareholder value, typically marked by measuring profit or return on investment (ROI). On the other hand, the public sector places a greater emphasis on working with a diverse range of stakeholders, i.e. the general public as well as companies in the private sector. However, if we talk about adopting methodologies and frameworks to manage performance, I see that the gap is minimal. I was amazed by the significant transformation in the public sector when I joined first in 2021. So, I believe that in some public organizations, the practices are generally more mature than in private ones.
What are the main achievements you are proud of thus far during your time working in strategy and performance management in the public sector?
I have had the privilege of collaborating with amazing teams that possess diverse skill sets at different levels. This collaboration has been instrumental in achieving our goals. Some of our main accomplishments include establishing effective strategy and performance management practices within the MHRSD, playing a facilitative role in developing various subsidiary strategies while offering technical expertise, and garnering top national awards for excellence in strategy, performance, and project management office (PMO) practices.
What are the main challenges that you face working in strategy and performance management in the public sector? How do you overcome such challenges?
I believe that alignment and getting all stakeholders on the same page is challenging, especially in the public sector. Obtaining buy-in from businesses can also be challenging, especially in the context of performance. To overcome those challenges, I think improving communication is essential and focusing on delivering the right message at the right time.
For the future of your career, do you intend to keep on working in the public sector, switch to the private sector, or does the sector not really matter to you? Why?
Given the rapid, significant changes happening in the public sector as part of Vision 2030, I think that working in the public sector is much better. Being a part of these remarkable and historic changes is a great opportunity. There will be a better chance for a person to shine and make a difference.
If someone is looking to work in strategy and performance management in the public sector one day, what skills, knowledge and experience would you advise them to acquire?
Any person who wants to work in strategy and performance management in the public sector should focus on communication skills, problem-solving abilities, and persistence.
Learn more about Alsuhaibani’s perspectives on strategy and performance management in the forthcoming government-themed issue of Performance Magazine – Print Edition. Stay updated by subscribing toTKI’s LinkedIn page!
Harry Patria, the CEO of Patria & Co., is a data strategist and lecturer who founded a company that serves over 100 corporate clients, 200 analytical platforms, and 500 professionals. He is a Data Hackathon winner in the UK and graduated with distinction from his master’s degree to a PhD program with a fully-funded scholarship. Harry is a subject matter expert in several fields.
The KPI Institute held a webinar titled “2023 Business Pulse: 5 Trends Impacting Strategy and Performance Management” in April 2023. The event was organized for executives and professionals in strategy and performance management who want to position their companies for success in today’s business environment. The discussion is based on the “2023 Global Trends Brief – Impact on Strategy and Performance Management Practices” report, which can be downloaded for free here.
2023 Global Trends Brief is a secondary research analysis aiming to outline the most important factors affecting the business environment and how they shape strategy and performance management practices. Executives and Strategy Managers are pressured to adopt management tools and processes to create resilient and agile organizations. Our research reviewed 95 reports and articles from reputable research and consultancy companies as of March 2023. These sources cover various factors shaping markets, such as geopolitical influences, global economic tendencies, society, technology, and climate. Based on our findings, five key driving factors of change for organizations have been identified and presented in the report to set the general operating context for most companies in 2023.
The distinction between divergent and convergent thinking was introduced by J.P. Guilford, president of the American Psychological Association, in the 1950s. Guilford and his colleagues defined divergent thinking as the ability to generate multiple alternative solutions to a given situation or problem (Runco, 2014). It is a useful technique for answering open-ended questions during brainstorming. Meanwhile, convergent thinking leads us to find the right answer as a consequence of previous logical steps and does not require much creativity.
In simpler terms, divergent thinking answers questions like “How can a brick be used?” whereas convergent thinking answers questions like “Who won the 1988 World Series?”
Strategy planning is a process that requires considerable thought from stakeholders. During the strategy formulation stage, executives may consider many possible options. A lot of information and data relevant to accomplishing the strategy have to be gathered, too. SWOT analysis, Porter’s Five Forces, or PESTEL analysis are used in the external and internal environmental scan, and multiple scenarios can be drafted before reaching a conclusion. All types of information relevant to the analysis are gathered: historical information as well as internal and external data.
During strategy planning, the opportunity to innovate emerges. Broad research, asking relevant questions, considering multiple perspectives, and generating new ideas all require the use of divergent thinking. Brainstorming sessions are examples of techniques where divergent thinking is applied and can be used to gather as many options as possible while exploring many paths, some of which may be unusual. Divergent questions may be asked, such as what happens if factor A does or does not occur.
Divergent thinking answers the questions with an open-ended task “How can we do this?” followed by multiple possible answers. Convergent thinking is then used to narrow down the “right” answers until a single answer is found. This is done by correctly diagnosing a problem, making the decision to adopt the most cost-effective strategic objective, and selecting the best strategy by weighing the pros and cons.
Both divergent and convergent are useful for the strategy planning process, as the former fosters creativity to generate original ideas and new possibilities while the latter enables concrete solutions to be identified. Ideas from divergent thinking are transformed into structured, feasible plans with convergent thinking. In a complex strategy planning process, it is best to adapt both—divergent thinking for creativity and innovation and convergent thinking for efficiency and structure.
Nancy Samir Ibrahim Khalil, who worked as aStrategic Planning and Performance Management Expert at the Ministry of Health and Prevention in UAE from December 2016 to November 2020, laid down the best practices in strategy planning for government agencies and tools that can improve performance in the public sector.
Trends
What are the key trends that have shaped the public sector in recent years?
The key trends in the public sector have been shaped in several domains, such as sustainable development in energy, transportation, education, high priority healthcare topics, and services.
Add to that big data resources, digital economy, innovation, artificial intelligence, smart government, and space discovery. There is also advanced research in science, society, economy, and policy.
What do the public services of the future look like?
Public services have been developed much in recent years, especially in terms of time management, quality assurance, well-trained staff, customer satisfaction and happiness meters, and smart applications that save time, effort, and money.
Public services will step up ahead new horizons through managing and designing variety, reachability, availability, efficiency, and interacting services. Add to that the digital and robotics services.
What role will strategy planning and KPI usage play in this futuristic scenario?
Strategic planning and KPI usage are the mechanisms of every improvement that can ever be desired. In fact, what is not measured can not be managed. Entities need to track and evaluate very closely the efficiency and outcome of their plans, objectives, initiatives, programs, projects, services, processes, and activities by designing different types of KPIs with ambitious targets.
Good analysis, auditing, statistics, reporting of the performance of the plans, and using different systems and portals empower entities to accelerate and excel in futuristic scenarios.
How is technology impacting the performance of government entities?
Well-built designed systems and smart apps can help maintain an excellent framework to easily manage entities’ strategic and operational plans, contents, and requirements.
Systems provide graphs, live charts, statistics, historical data, comparison, and performance status, which helps handle gaps, take relevant decisions and actions, and optimize resources. Technology saves time, effort, and money.
Practice
What are your recommended best practices in strategy planning for government agencies?
There are many best practices government agencies can adopt. Some of them are fundamental for every entity, and some of them can be much related to the specialization, culture, or work environment of the entity.
Periodic performance management revision meetings for strategic and operational plans with concerned departments
Periodic analysis reports of the performance and KPIs results
Periodic top management steering committee meetings to discuss the status of the performance on a higher level
Visits to the entities that won excellence awards
Workshops and presentations
Training of strategy coordinators to follow up closely with their departments.
The use of a project management system
What key performance indicators should be reported for the successful delivery of public services?
KPIs should report the current situation of performance, whether it is good or needs more effort or bad. They should be coded with related colors (green, yellow, or red), along with solid analysis reports of the strength, weakness points, improvement areas needed, and recommendations with a timeframe to achieve. Dashboards also help a lot in generating quick results, important graphs, trends, and directions.
What are the key performance management tools that any government entity should use to ensure performance improvement?
SWOT and PESTEL Analysis
Scenarios Planning
Stakeholders Matrix
Methodologies
Questionnaires
Mind Maps and infographics
Benchmarking
Cause and effect analysis (ex. Ishikawa)
Workshops and Presentations
Systems and Dashboards
Work forms
What are the biggest challenges that government entities face during the implementation and usage of a performance management system? Please provide your suggested solutions.
Among the challenges are:
The deadlines and the delay of submitting results and documentation,
Resistance to change
Poor strategy culture and knowledge inside the entity
Inflexible administrative hierarchy
The delegation of mandates and responsibilities of the concerned department (strategy development) to other departments
Limited strategy team members
The solutions can be implemented by empowering the strategy department and giving them the needed authority, having enough specialized team members, using electronic systems in tracking and alerting, working closely with the management, addressing challenges and finding proactive solutions, raising strategy awareness, supporting and guiding other departments, and developing initiatives issues through accelerators.
What are the crucial success factors in building performance and data-driven culture in the public sector?
Teamwork
Trust and Confidence
Knowledge and Specialization
Time management
Decentralization
Accuracy and documentations
Numbers and Facts
Collaboration
Addressing Needs and Priorities
Flexibility
Evaluation and Monitoring
What are the key competencies of a successful business leader in a government entity?
The competencies of a successful business leader are a reflection of the corporate values itself, such as transparency, commitment, credibility, integrity, trust, and teamwork. There are many examples of values that every entity adopts to control and organize corporate behavior and the work principles of employees and leaders.
Moreover, the leader should have a good vision, management competency, communication skills, and ability to build teams and solve problems. Besides, the leader should be a good listener, have an open-door policy, and be ambitious and positive. The leader must be empowering, encouraging, and decisive.
What processes and tools do you look at when differentiating a successful performance management system from a superficial one?
There are some processes and tools that can be used:
The mechanism of building strategy document, strategy, and operational plans
The level of engagement of other teams of departments in designing and creating components of strategy
Methodologies of tracking and implementing a strategy
Mechanism of reviewing and evaluating plans, performance, and auditing results
Periodicity presentations and meeting minutes of the strategy and performance
Questionnaires’ results about strategy concepts and understanding.
Other departments’ satisfaction rate towards the effort provided by strategy teams
Proof of closing gaps and addressing recommendations within the deadlines suggested
Project management system.
About the Expert
Bachelor’s Degree, Double Majors in Econometrics & Social Statistics University of Khartoum – Faculty of Economic and Social Studies | Khartoum, Sudan – 2006
Strategic Planning and Performance Management Expert | Ministry of Health and Prevention, UAE – Strategy and Future Department | December 2016 to November 2020
Head of Strategic Planning Section | Ministry of Justice, Sudan – General Directorate for Development and Strategic Planning | April 2016 to December 2016
Strategic Planning Specialist | Ministry of International Cooperation and Development | Corporate Development Dept. | April 2012 up to Dec 2015
Customer Support Executive | Emirates Telecommunication and Corporation Company -.Etisalat, Dubai, UAE | June 2010 – December 2011
Courses & Training: Creativity & Innovation, Strategic Planning and Strategic Thinking, PMP, Six Sigma, Change Management, Excellence Leaders, Institutional Excellence, Economic Analysis, Integration Strategies in Trade, Business English, TOFEl Course
This interview was first published in the 24th printed edition of PERFORMANCE Magazine. You can get a free digital copy from the TKI Marketplace here or purchase a print copy from Amazon for a nominal fee here.
