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Posts Tagged ‘Objectives’

What objectives should a law firm set?


Objectives for law firms

Objectives give more than direction. They offer a marketing framework around which you can build your law firm. If you want to do things right, then your goals should follow the SMART formula, which means they should be Specific, Measurable, Attainable, Realistic and Time specific. A key differentiator between successful and unsuccessful firms is setting goals, writing them down, monitoring them and ensuring that you do all you can to achieve them.


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