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KPI examples in practice: Camelot Group – the operator of The UK National Lottery

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Lottery KPIs

Camelot is the operator of The UK National Lottery. It operates solely in the UK and Isle of Man and its head office is situated in Watford. The primary purpose of the Camelot Group is to drive sales in order to maximize returns, having as principal activity the operation and promotion of The UK National Lottery in a socially-responsible manner.

The Internet in numbers – using metrics to measure online performance

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Online presence metrics

Online businesses have an important role in today’s economy, many of them being best practices lasting for decades. eCommerce and online service delivery are considered some of the fastest growing trends on the Internet. As we are facing an exponential growth of Internet usage, performance indicators provide essential information about the online market and the performance of online businesses.

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