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Why cascade KPIs across the organization?

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cascading KPIs

The expression “cascading KPIs” has become increasingly common in the world of performance management, but it is sometimes misunderstood. Cascading represents translating and aligning organizational objectives and Key Performance Indicators (KPIs) from strategic level down to departmental level and finally, to individual level.

Measuring brand marketing and performance

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Measuring brand marketing and performance

Due to globalization and to the development of the World Wide Web, new markets have become available. In this situation, the brand has gained a significant value. The brand is represented by a logo, a slogan, the company’s overall image.

The desired result from branding is to project this image into the mind of a customer. When a client starts the purchase decision making process, the first things that should come into his mind are the organizational brand, the logo and the products.

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