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The KPI Institute has officially released its latest research study during the Performance Improvement and KPIs Forum, hosted in Kuala Lumpur, Malaysia, this September.
Key Performance Indicators (KPIs) affect decisions, research efforts, and are strongly related to the goals of the RD&E activity, as they can differ based on the type of the project, e.g. applied projects, research explorations, and so on.
When talking about online or offline marketing, one thing is clear: not the medium through which you address your target itself is the most important, but what you advertise and how you wrap the information.
One of the most widely held beliefs about advertising is based on one remark made approximately one hundred years ago, by a famous merchant named John Wanamaker (1838-1922). He is credited with the saying: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.
In a world in which increasingly more people integrate the digital component into their lives, it is only natural that an organization should have a voice within the online environment. Regardless of whether organizations sell their products through brick-and-mortar stores, or on online shops, promote their services in the printed press, or rely on the customers’ word of mouth, being in direct contact with their specific audience online has become not only the norm, but a detrimental tool of business survival.
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