Expert Interview – Isela Hernandez, Strategy Management Officer, Cinepolis Corporativo, Mexico

Written by Adelina Chelniciuc on January 6, 2014. Posted in Around the world, Interviews, Organisational performance, Practitioner

For the report Performance Management in 2012, The KPI Institute conducted 12 semi-structured interviews with practitioners, academics and consultants, who offered a detailed image on the state of Performance Management as a discipline.

Isela Hernandez, Strategy Management Officer at Cinepolis Corporativo, Mexico, was one of the practitioners that The KPI Institute interviewed.

1. What does the term Performance Management mean to you?

Purpose. Because it helps to provide a reason to go the extra mile.

2. What drives interest in Performance Management?

Performance Management translates effort to results.

3. What are your thoughts on the relationship between performance management at organizational, departmental and individual level?

All have to be aligned to accomplish the organization’s success.

4. What are the 2012 key trends in Performance Management from the perspective of your knowledge and experience in this field?

There are three trends:

1. Linkage of personal performance with organizational success and vice versa.

2. Automation.

3. Strategic alignment.

5. What aspects of performance management should be explored more through research?

I would say two aspects:

1. Accountability among areas. There are efforts that must be shared.

2. Performance metrics definition; there are literature in how to define good metrics, but they are mostly designed by instinct.

6. Please provide some examples of organizations which you would recommend for study due to their approach to performance management and achievements?

Cinepolis, the company I currently work for.

7. Which are the main challenges of Performance Management in practice today?

There are two challenges:

1. Alignment across areas/understanding/communication.

2. Feedback and cooperation.

8. What do you think should be improved in the use of performance management tools and processes?

Two aspects:

1. Opportunity and flexibility.

2. Automation and analysis (BI, DATAWARE HOUSE).

9. What would you consider best practice in performance management?

It’s about definition:

1. Definition on time, communication and automation.

2. Clear process definition.

10. Which aspects of performance management should be emphasized during educational programs?

Metrics and analysis.

11. What are the barriers to achieving higher levels of proficiency in performance management among practitioners?

There are two main barriers:

1. Simplicity and Alignment.

2. Clear definition of positions and Job duties. Performance Management should be more aware of initiatives and results aligned to strategy rather to operational results.

12. What Performance Management question would you like to have answered?

Where should belong? Strategic Planning or HR?

13. Which were the recent achievements in generating value from performance management in your organization?

The recent achievements include:

1. Increased EBITDA.

2. Empowerment.

3. Accountability.

4. Alignment.

Tags: Performance in Mexico, Performance Management, Performance Management in 2012