Branding is a very important aspect when you want to keep your business or company in play. When you have many competitors, establishing your brand is a powerful strategy that helps your business stay in the lead and leaves your competitors in the dust.
The PERFORMANCE Management team was present at the HR Directors Business Summit in Birmingham, United Kingdom, between 2 – 4 February, 2016. Consequently, the insights gathered from experts present at the event had been gathered and exposed here, in a series of interviews and articles.
The Emirates Identity Authority (EIDA) is an independent federal authority in the UAE that was established in 2004. EIDA’s main purpose as a governmental agency is focused on “the establishment of a modern population register in order to facilitate the obtainment of government services as well as to provide the required information for supporting decision making, strategic planning and the allocation of sources in all vital sectors in the UAE”, as documented on their website.
Strategies, decisions, choices, visions, implementation. These concepts are found in every organization’s vocabulary. However, not all organizations understand the full meaning of the terms, thus resulting a series of unsatisfactory outcomes. Richard Rumelt, in his book Good Strategy / Bad Strategy, talks about the way leaders of organizations misinterpret the meaning of strategy: “Leaders are misleading people (…) They are using this word, this concept, and are not delivering on it.” It is crucial to comprehend the terms and separate them in order to successfully develop and implement an idea in an organization.