Get the opportunity to grow your influence by giving your products or services prime exposure with Performance Magazine.
If you are interested in advertising with Performance Magazine, leave your address below or contact us at: [email protected].
Fact: businesses are concerned to measure their success in social media. The question is how they can do it. So, how important is to have hundreds or thousands of “likes” if these “likes” fail to engage beyond their initial subscription?
Econsultancy and SAS have released the Marketing Budgets 2011 Report, exploring the relative levels of planned marketing spending in 2011 and comparing various marketing channels, mediums and technologies. The study was based on a survey of more than 500 company and agency marketers, conducted during December 2010 and January 2011.
One of the greatest challenges for marketing professionals is to “probate” the results of their activity in terms of financial numbers. To do so, a simplistic approach that might still be in use in organizations which lack an accurate performance measurement system is looking into the value of sales. Fair enough, marketing efforts should, in the end, lead to selling as much as possible. Brand building, image construction, client relationship optimization and all other marketing directions aim, in the end, at generating sales.
Copyright © 2004-2018 The KPI Institute Pty. Ltd. All rights reserved | Terms of use | Privacy Statement | Cookie Policy
