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Posts Tagged ‘Performance Measurement’

Sustainability Product Index – A Walmart initiative

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Sustainability Walmart

One of the important events of 2009 for the Retail industry and Sustainability community was the launch of the Sustainable Product Index initiative by Walmart and the establishment of the Sustainability Consortium. The Sustainable Product Index is intended to be an open source worldwide standard of measuring the sustainability of a product.

Exploring customer profitability

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Customer

At macro level, marketing performance appraisals focus on customers as a whole, on how they perceive the brand, what knowledge they have about it, the level of their satisfaction and how they respond to various marketing efforts (advertising, pricing strategies etc.).

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