Over the recent years since Vision 2030 of the Kingdom of Saudi Arabia (KSA) has been initiated, the massive changes within the operations of government entities have led to a rise of expectations for better communications with the stakeholders to achieve effective citizen engagement. Communication strategies and initiatives have been developed and launched with the initiation of KSA’s Vision 2030 in order to streamline the strategic objectives and clarify the roles of stakeholders and staff as well as identify the target audience and communicate with them more effectively.
To implement the communication strategy of any public entity effectively and efficiently, the communication plans should include what information should be communicated, who should receive that information, when that information should be delivered, and how those communications are tracked. Also, some actions need to be considered within the implementation of communication strategy, such as opening two-way communication means, using technology to streamline the communications, and focusing more on engaging with the audience–not just listening to them and answering.
The Global Government Forum’s Responsive Government Survey shone a light on the different perspectives that leaders and other members of government organizations have about their performance. Compared to 2021, recent research found that public and civil servants have lost confidence in government responsiveness. Despite this, there is a high percentage of respondents—most notably belonging to those in leadership positions—who believe that their agency is more than capable of learning and responding rapidly.
This positive outlook is present across the board among those in leadership roles, 73% of whom agreed that leaders were open to adopting new methods to better serve the public. This is in contrast to just 56% of managers and non-managers who agreed when asked the same question. Things are no different regarding morale, as 64% of leaders agree that it was high, in contrast to the overall response score of 54%.
Former cabinet secretary of Canada and current Jarislowsky chair of public sector management at the University of Ottawa Michael Wernick said, “It’s really important [for leaders] to develop [an] awareness of how their workforce is perceiving things—to take the pulse of their organization regularly and to deliver proof points to them.” Source: Global Government Forum
Stay ahead and empowered! Dive into the dynamic world of government strategy and performance management with the PERFORMANCE Magazine Issue 27, 2023 – Government edition. Download the magazine’s digital version at the TKI Marketplace and via Amazon for printed copies.
Riham Mahmoud Saad is a Senior Strategy and Corporate Performance Specialist with over 15 years of experience in corporate performance management in the public sector. She holds a master’s degree in Information Systems Management from Zayed University. Moreover, she has acquired certification in KPI Professional and Practitioner and a Nanodegree in Data Analysis and Visualization from Udacity.
Hassan Khalid Al-Asaad, Strategist and Business Developer at Gulf Cooperation Council Interconnection Authority (GCCIA), believes that one of the future major challenges in managing performance is achieving employees’ happiness.
Employee happiness is one of the most important factors in running a successful, profitable company. Happy and engaged employees tend to miss less work, perform better, and support company innovation.
In this interview, he explains the critical role of pursuing the employees’ happiness, how it affects the performance of employees, and why organizations should exert more effort in research and development in attaining the happiness of employees.
Encompassing The KPI Institute’s experience, research and expertise, PERFORMANCE Magazine – Printed Edition provides its readership with first-hand how-to, resources, and insights from practice, so as to assist them in their performance endeavors and in becoming state-of-the art professionals.
Riham Mahmoud Saad is a Senior Strategy and Corporate Performance Specialist with over 15 years of experience in corporate performance management in the public sector. She holds a master’s degree in Information Systems Management from Zayed University. Moreover, she has acquired certification in KPI Professional and Practitioner and a Nanodegree in Data Analysis and Visualization from Udacity.
Hassan Khalid Al-Asaad, Strategist and Business Developer at Gulf Cooperation Council Interconnection Authority (GCCIA), believes that one of the future major challenges in managing performance is achieving employees’ happiness.
