KPI of the Day – Marketing Performance: % Brand awareness
Definition
Measures the rate at which target customers recognize and recall the brand.
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Measures the rate at which target customers recognize and recall the brand.
Measures the percentage of call attempts that result in a connection to the dialed number, out of the total number of call attempts.
It is no secret that in 2017 one of the most important topics of discussion in the business sector is related to customers.
On April the 26th & 27th, at the Radisson Blu Hotel Bucharest, the TeCOMM Bucharest event took place, which is an event dedicated to the eCommerce industry.
E-commerce website owners have reported that one of the main issues in the online environment is maintaining customer engagement and preventing shopping cart abandonment.
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