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The rise of the internet has led to the birth of the most prolific marketing stage in history: social media. Different from its predecessors by its vast reach, usability and availability, social media has changed the worldwide marketing stage. Any company has the ability to promote its products or services and more importantly, its brand, on a global stage instead of a national or regional one.
Financial Key Performance Indicators are crucial for any organization striving for success. However, they are not sufficient. A company nowadays needs to focus on its employees and the first thing to do, is to assure them a safe environment.
Talking about KPIs in football is not as unusual today as it used to be years ago. Now, sports clubs focus on all sorts of strategies for measuring and improving performance. Players are monitored at all time and results are given according to the measurements, thus enabling the team managers to adopt one strategy or another. It is highly advisable to monitor the activity of players in order to keep track of the evolution of the team. KPIs are fundamental in a sports team in many respects and this is to be understood in the following lines.
Why using Strategy Maps alongside Balanced Scorecard? If your balanced scorecard does not use a strategy map, then your scorecard will remain an operational tool, rather than one of strategy communication and execution. A strategy map sits in front of its balanced scorecard. It is very important to understand that each balanced scorecard has a strategy map. Rather than, each strategy map has a scorecard behind it.
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