KPI of the Day – Marketing: $ Customer retention cost
Definition
Measures the organization’s average expense to retain one customer. This includes targeted expenses to existing customers, aside from general marketing expenses.
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Measures the organization’s average expense to retain one customer. This includes targeted expenses to existing customers, aside from general marketing expenses.
Provides a rating of the brand image on a predefined scale, based on customer surveys.
Measures the percentage of bills that were issued without error and with the right cost on them the first time they were written, out of total bills issued.
Measures the number of preventive controls put in place. Preventive controls aim to deter or prevent undesirable risk events from occurring.
Compares the number of compliments to the number of complaints received in during the measurement period.