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KPIs are a vital part of any Performance Management or Strategy Execution system. Yet how many times have you struggled to understand or to explain what is meant by “KPI”? On the surface, it seems simple enough – Key Performance Indicator.
British Petroleum (BP) is one of the world’s leading oil and gas companies operating in over 80 countries. Meeting the growing demand for energy in a responsible manner represents BP’s strategy to create value for its shareholders.
Reporting is an important stage in the performance management process, although managers can sometimes fall into the trap of considering it as the end of the performance cycle. However, just reporting performance data will not ensure the improvement of results. Improvement is only possible when decisions are made based on the insights provided by data.
Some KPIs in Search Engine Optimization are plain and clear: most people, for example, measure the ranking positions for a few keywords, while others look at the overall traffic, or analyze the number of links. But can you improve on measuring those KPIs?
A company’s customer support team is a vital asset. The team contributes significantly to the business’ success, because of how it helps in retaining customers. In addition, did you know that it’s much more expensive for a business to acquire a customer than it is to retain one?
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