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    Performance Magazine > Strategy

    Strategy

    > Editorials

    • Reducing cart abandonment rate – increasing revenue

      Reducing cart abandonment rate – increasing revenue

        One of the biggest problems of online retailers is cart abandonment rate. Let’s take an example: with a cart abandonment rate of 60%, a company loses 60% of its potential customers. How much would the revenue increase if the company captured those sales, instead of losing them?Read More »

    > Articles

    • What Is the Balanced Scorecard? Definition, Perspectives, Framework, and Examples

      What Is the Balanced Scorecard? Definition, Perspectives, Framework, and Examples

      Organizations need more than financial results to understand whether their strategies are working. Revenue, profitability, and cash flow show important aspects of performance, but they do not always explain customer outcomes, process efficiency, or the capabilities required for future success. The Balanced Scorecard (BSC) is a strategic performance management framework that helps organizations translate strategy […]Read More »

    > News

    • Industry news: strategy and performance management updates in tourism

      Industry news: strategy and performance management updates in tourism

      Strategy and performance management updates in tourism: Learn how the travel and hospitality industries have been navigating the post-pandemic era so far.  IATA issues new report on safety performance The International Air Transport Association’s (IATA) 2021 safety performance data for the commercial airline industry reveals significant progress in key categories compared to both 2020 and […]Read More »

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